Yeah, I would say so, she said. Transcript: Interview from Episode 080 - You Are Not So Smart Fleischer headed west to work with the Los Angeles L.G.B.T. In a conventional canvass, campaigns try to control the message by sending volunteers out with a script to recite exactly as written. News of the retraction stunned Fleischer, who worried that the Leadership Labs marriage canvassing would be tainted by association. Fleischer is especially interested in learning whether deep canvassing can affect peoples thinking on two issues racial prejudice and abortion rights. Are Glen Powell and Sydney Sweeney in love, or are they good actors? We work to empower volunteers to connect the personal to the political with voters in order to make long-term, meaningful impacts on elections. Im with Black Lives Matter, and I know a lot of trans people, the woman told Riley. Though most political canvassing today is focused on mobilizing supporters, an increasing number of researchers, think tanks and campaign operatives have turned their attention to persuasion in the last few years, says Columbias Donald Green. Each week, we explore unique solutions to some of the world's biggest problems. Taken advantage of us. Though Fleischer prefers talking to voters face to face, he isnt opposed to sequestering volunteers in a phone bank to help L.G.B.T. Her second conversation, she said, was with a black man in his 50s who was a seven on the 10-point scale. (Also worth noting: Deep canvassing has only been tested with progressive causes. Canvassing with Love: David Fleischer Future Hindsight Our Current Campaigns - The Leadership LAB I think people dont talk enough about the focus on persuasion we had, because the story line became, Oh, they won because turnout was so high.. It's of a real voter and a canvasser from the Leadership Lab, a program of the Los Angeles LGBT Center, which spearheaded this canvassing method after losing the 2008 Proposition 8 ballot. Broockman and Kalla point to Leadership Lab canvassers ability to engage voters in two prejudice-reduction behaviors at the door: perspective taking (the ability to empathize with anothers experience) and active processing (deep or effortful thinking). . Most people consider marriage the most important and meaningful thing they ever did. Now we can show experimentally that when you take away the two-way nature of the conversation, the effects go away, Broockman says. If they met a voter who wanted to get rid of the law, they wouldnt call them out for prejudice. Since joining Peoples Action, Matthew has been a part of two of the largest deep canvass campaigns ever run. The effect was durable, too: Three to six months after the conversation, voters who shared their feelings with canvassers in this manner also reported less prejudice toward undocumented immigrants. Deep canvassing was not cooked up by experts in . Eden Mayle Field Manager Maria Do Field Organizer Deep canvassing has since been proven to change hearts and minds and find common ground across differences by. This toolkit is full of useful links to materials they have developed and shared including Climate Action Scripts online and in person, Script Iteration Examples and lots of training resources. Topping says, in their experience, deep canvassing works best on people who might be concerned about an issue like transgender people in bathrooms but have never really talked through their feelings. It can take six months or more for an organization were partnering with to get the hang of the method and recruit and train volunteers to carry it out. particularly those who are most at-risk for missing critical elections. Advancement Leadership Lab But the more they analyzed LaCours study design and results, the more problems they found. As part of the LA LGBT Center's groundbreaking Leadership LAB team, he helped create the original deep canvass approach. 6. People would often be very judgmental of the woman on the video or any woman who had had an abortion, Fleischer said. found to be successful at reducing transgender prejudice. It was an enthusiastic knuckle-thump, the kind that arouses suspicion from dogs in yards halfway down the block but, crucially, can also be heard by humans watching cable news at high volume. In Pennsylvania and beyond, Eboni has also supported organizations on outreach, strategy, program management, leadership development and political education. Over the past few years, deep canvassing has been adopted by some progressive activist groups looking to not only change minds when it comes to policies on immigration and LGBTQ rights, but also to reduce prejudice toward these groups. Broockman, now an assistant professor of political economy at Stanford University, says asking someone questions face-to-face like, "What are the reasons you wouldn't support protections for transgender people, or what does this make you think about?" activists in another state. The canvassers then ask if the voters know anyone in the affected community, and ask if they relate to the persons story. Keep in mind the media environment the canvassers were working in. An IE may ask its volunteers to canvass via #KnockEveryDoor. Why is deep canvassing relevant to the world we live in today? Another a tattooed student who identifies as gender-nonconforming proudly recalled persuading a voter who clearly had no experience with anyone who identified as being outside the gender binary. The lessons from deep canvassing are that when youre trying to talk to people that may disagree with you and change minds, you have to work as a team. Which makes it feel like a big departure from a lot of the current political dialogue. You can also go more in-depth on the science behind deep canvassing by reading the academic study referenced by the New York Times that was published by political scientists David Broockman and Josh Kalla in the peer-reviewed journal Science. Study Finds Deep Conversations Can Reduce Transgender Prejudice