I also still have a beautiful pair of cropped summer pants with a tropical print on them that no longer fit me but like you, I'm hanging onto them in case I can wear them again one day. I have noticed their bras are not the same quality, cheap fabric and underwire popping out! I agree after seeing the photos from the older catalogues how much classier VS's image was going back a decade or two (or three)? It's Official: Victoria's Secret Will No Longer Sell Swimwear, Clothes, and Accessories By Sophia Chabbott May 23, 2016 Sadly, the Internet got this one right. You are spot-on with your nostalgia; I too have often wondered why Victoria's Secret took such a drastic wrong turn and never looked back. They fit like a glove! I don't like the pink line either. The clothes were beautiful and classy. I too was a big VS shopper. Interestingly enough, VS was founded by a man and originally intended to be a place where a man could comfortably shop for lingerie for the woman in his life. I just wish Moda International would pop up somewhere else. The model Chanel Iman in the Victorias Secret fashion show, November 2010. but their classy stuff!! Who makes these decisions? As Megan Rapinoe, the soccer player and activist who is a member of the VS collective, told The New York Times about why she agreed to join: I think functionality is probably the sexiest thing we could possibly achieve in life. He went on to open a handful of Victoria's Secret stores and launched its famous catalog. The 2019 announcement came on the heels of a similar 2018 announcement in which the company revealed plans to shutter 30 Victoria's Secret stores across the country. I would run around like crazy while my mom tried to get my older sister something lacy and beautiful. it truly was the BEST CLOTHING OUT THERE. But I have not been able to find a skirt that looks half as good as this one did, for years! God, I miss the old Victoria Secret. Poor sales? There is also a large collection of the VS gift boxes and they changed the pattern a few times over the years. Shouldn't you have transsexuals in the show? She is about 48 years old now. I too watched as the change happened. I go over there today to purchase some, and most of them are gone! Bath & Body Works Is Bringing Back 8 Iconic Scents From The 90s. the london jeans were the best! The same thing happened to me! Why did vs stop selling clothes? I'd throw them on to go running around & loved them. I had an amazing silk satin babydoll from VS which was so incredible and beautiful. Including fitness lovers, world travelers, readers, and gardeners. I am so glad I am not the only one!!! Like many of you, I landed on this sentimental, rather funny, and entertaining blog. What a loss. I loved their jeans and I'm 33 years old; I used to LOVE their suits and their classier clothing -- sweaters, dresses, etc. My husband found this link - so happy to have found it. I do wear the most lived yoga pants but those may be discontinued as well. The music was too loud, some of the customers looked way too young to be perusing sexy lingerie, and the shop itself with its techno modern interior felt cold. There were no jeans. Not so much. Chief Financial Officer Wendy Arlin said Monday that the business aims to eclipse $10 billion in annual revenue in the next three to five years. Went online the year they quit carrying the line of jeans to order my yearly stock of London Jeans, the old boyfriend style sweatpants & the Mayfair pj's. Why the hell does victoria secrets want to cater to high school kids!What about us women in our 30s,40s and 50s Victoria secrets you better check yaself before ya reck the rest of the company u habe left.I wont be needing my credit card or points no more. $29.50 $ 29. Victoria's Secret. Victoria's Secret will end catalogs, saving nearly $150M will no The amazing part of going down memory lane with all of you, is that I am happy to report that I still have and happily wear all of my clothes from VS. Anyone know how I can find out for sure what this brand is so I can find more like it?? However, business analysts revealed in 2018 (via Slate) that Pink sales were steadily declining much like the rest of Victoria's Secret. After the new owner, Leslie Wexner, took over he changed the focus to female customers. I seriously loved their jeans and am still disappointed that they no longer sell clothing. Inspired by an uncomfortable trip to a department store to buy underwear for his wife, Raymond set out to create a place where men would feel comfortable shopping for lingerie. I can't believe that someone doesn't see the gaping hole left in the marketplace. The bad news: Say buh-bye to the bikinis (so many bikinis! According to WWD, Leslie H. Wexner, the chairman and CEO of parent company L . I'm so happy you wrote this article, I agree 100% will everything you said. I used to spend the majority of my clothing money with them and now I simply can't find any good replacement brands. Wexner made a series of quick and fast changes: killing the catalog, swimwear, and apparel to focus solely on lingerie, the core part of its business. You can't get a fraction of the good stuff you used to be able to in the "good old days", so they are pretty much worthless. Razek hired the best photographers and television directors in the world to make commercials for the brand. After acknowledging the letter in a statement, it appointed two new female board directors Sarah E. Nash and Anne Sheehan and made steps to address the comments about the brand image being outdated. I drooled over the pages of a new catalog & got so much style inspiration! What happened to Victoria Secret clothing line? It's an attempt to streamline the company's focus and put more energy into its core businesses: Victoria's Secret Lingerie, Pink, and Victoria's Secret Beauty. Even as recently as 2009 it was still worth it to check out the semi annual sale. Wexner, who founded L Brands (formerly Limited Brands) was already making a name for himself in the retail world as he gradually built up an impressive empire. Sign up for free newsletters and get more CNBC delivered to your inbox. 40 Best Mothers Day Gifts for Every Type of Mom. The feathery-winged, tits-pushed-up-to-the-heavens imagery once plastered across ad campaigns, runways, and window displays will be swapped for faces of, in the brand's words, "accomplished women who share a common passion to drive positive change" like Rapinoe and Jonas . Victoria's Secret was a class act many years ago and it has turned into trash. What a shame, but again not surprising to hear of the demise after watching the quality continually decrease. They stopped sending catalogues about 7 years ago but added the current one when I purchased. I enjoyed your article and felt sad nostalgia looking at the photos as I remember a lot of those covers and ads. I found this blog because I just found out that they did away with most of their clothing! All Rights Reserved. He chose the name 'Victoria' to evoke the propriety and respectability associated with the Victorian era; outwardly refined, Victoria's 'secrets' were hidden beneath.". Victoria's Secret: Rise, Fall, Comeback of Lingerie Giant Basically what happened was the the original Victoria's Secret was sold to The Limited. I bought two pairs in the early 1990's, possibly late 1980's. What happened? Its PINK offshoot is still focused on catering to a younger generation of shoppers, but will stay away from marketing to the "beer pong" college crowd, management noted. Nothing sexy there! I'm so sad about the current vs clothes.