. consistent with underlying cultural values in a country. encourage the bidders to offer their best deals. Generally, people buy one product or service instead of another because they. Which of the following is an example of a government buyer? The fact that Mercedes-Benz is known by three Chinese names in Asiapeng zee in Cantonese for Hong Kong, peng chi in Mandarin for Taiwan, and ben chi in Mandarin for mainland Chinaillustrates the importance of developing different _____ for global markets. Because not all purchase intentions result in an actual purchase, marketers calculate the _____ to measure how effectively a decision to purchase a specific product results in a completed purchase. They are Asian countries experiencing explosive population growth. These daily specials primarily provide the new product, When a firm sets its pricing strategy based on how it can, add value to its products or services it has embraced, When the floor rusted through on her old car, Kelly knew, she had a problem. to develop basic strategies for dealing with their behavior. offers insights into information search methods. C) paperclip Chinese consumers are not interested in purchasing products from the U.S. a country that exports more goods than it imports. When they occasionally see those clothes hanging in the back of their closet, these teenagers probably feel: ScholarOn, 10685-B Hazelhurst Dr. # 25977, Houston, TX 77043,USA. They also put personal care products in the pharmacy area, many aisles away from the grocery products. The traditional marketing strategy of selling umbrellas when it is raining is an example of how _____ factors influence consumers' decisions. minimize negative word of mouth and rumors. using uncertainty avoidance to reduce power distance. Manufacturers would prefer to produce in a country with a trade __________, because it signals a greater opportunity to export products to more markets. Raycoms engineers have been asked to provide detailed specifications and recommendations for the equipment needed. Americans often equate "bigger" with "better," and prefer larger cars, TV screens, homes even meals. In B2B markets, _____ are firms that buy and reprocess products (a product is a good or service) before selling them again to the next buyer. If Suzy purchases the basket in country A and her friend purchases in country B for the same price this is an example of which of the following metrics? Marketers particularly interested in postpurchase behavior because it: A. involves both compensatory, 71. When Glen is thirsty, he always buys a Coke. India prevents foreign investors from entering into joint ventures. E. involves both actual and potential customers. Firms attempt to respond quickly to complaints, hoping to. _____ involves the buyer considering their own personal knowledge about a product based on past experience. The Marketers are particularly interested in post-purchase behavior because it directly affects the long-term success of their product. Which of the following is NOT one of Hofstedes cultural dimensions? Apple computer users tend to like the company and love its products. The vast majority of products and services are likely to satisfy, According to the consumer decision process, after consumers recognize the need for a product, they then engage in. This E-mail is already registered with us. India has no shopping malls or other large commercial centers. A. NCD will likely use __________ to expand into the Mexican market. stimulate impulse voting.D. Jorge is running against a sharp, experienced politician, someone who is known for their debating skills and cunning wit. Brad is observing part of his firms. The local skydiving team is buying new parachutes. Personality Researchers found that a number of well-known brands tended to be strongly associated with one particular trait, such as Jeep with "ruggedness." D. entails actual rather than potential customers. As manager of a local donut shop, Arnie greets his regular customers by name and often begins making their order when he sees them drive into the parking lot. Negative attitudes are typically difficult for marketers to change because. 63. whether targeting consumers or resellers, marketers need to focus on. Elena is in the process of buying a new car. Question: Marketers are particularly interested in postpurchase behavior because it O involves both compensatory and noncompensatory consumers. Most Indian citizens shop in large retail outlets. Sales of electric components manufactured by Ricks company depend on sales of new cars. False. For, McDonald's, the Golden Arches reduce marketing costs, because people (including young children), Many home design businesses volunteer to provide their, latest products for tours-of-homes fundraisers because, they know their new products will benefit from, A product is __________ that can be offered through a, Sharon knew that her established customers liked her, product much better than her competitor's. Marketers are particularly interested in postpurchase behavior because it A. involves both compensatory and noncompensatory consumers. Which of the following accurately represents the countries that make up what is known as the BRIC countries? Firms typically repurchase office supplies (paper, ink cartridges, pens, etc.) Roberta works out at a health club, goes to yoga classes and reads magazines about womens health in order to satisfy her inner desires. require business sellers to be consistent in their marketing mixes. Which of the following is NOT one of the four factors affecting consumers search processes? Variations in the product design and the promotional campaign country by country. They are in the __________ stage of the business-to-business buying process. D. $32, Searching for valuable business information in a database, data warehouse, or data mart is referred to as _____.Data miningTPSintegrating the planning, .To attach an image to your message, press the ______ icon. C. avoids situational conflicts. Week 2.1 Flashcards | Chegg.com 71. In a modified rebuy situation, __________ are likely to have an advantage in getting the order. One Laptop Per Child is a nonprofit initiative with the goal of making extremely low-cost laptops available to children in the developing world, with the goal of helping them to learn skills needed in todays workforce. What is the overinvolvement ratio for high study levels in . Fordham Hardware is known for its consensus buying center culture. Which of the following is NOT true about web portals? Paula has developed a successful business selling appliances to homebuilders. Rachael is likely to be involved in an impulse buying process. Marketers are particularly interested in postpurchase behavior because it: involves both compensatory and noncompensatory consumers. Although he is now in his seventies, he still has a "hands on" management style. interpersonal. provide a hotline to immediately address customer feedback. to avoid cultural reference group problems. Which of the influences on the consumer buying process does this represent? Chris is gathering information about the general economic environment in Nepal. See Page 1. Sally is in the new marketing department of a mid-sized lawn and garden company. From Frank, Kim learns which professors have left the university or are newly arrived. The growth rate of the world population will remain relatively constant in the future. Chinas standard of living has dropped over the past 30 years. Edward alerted Harry, and Harry preordered many Honda hybrids before they became available. Bob recently, asked for George's cell phone number, but George said, he didn't own a cell phone. Marketers particularly interested in postpurchase behavior because it: A. involves both compensatory : 1346586. provide the proper cleaning fluid to use on the cabinets. With a median age of 61, India has one of the oldest populations in the world. For each unit sold, the price sellers receive after the tax (net of tax) is Which of these trade agreements represents the highest level of integration among participating nations? Explore our library and get Marketing Homework Help with various study sets and a huge amount of quizzes and questions, Find all the solutions to your textbooks, reveal answers you wouldt find elsewhere, Scan any paper and upload it to find exam solutions and many more, Studying is made a lot easier and more fun with our online flashcards, Try out our new practice tests completely, 2020-2023 Quizplus LLC. Of the five types of risk associated with purchase decisions, which one involves the perceived danger inherent in a poorly performing product or service? Marketers know this is an especially critical time as consumers deal with: Reginald greets and chats with his regular customers every morning when they come in for coffee. Select one : d . When Walmart considers reordering items for its stores, its buyers are instructed to negotiate price concessions, quality improvements, and/or added options. Markham Publishing is known for its consultative buying center culture. economic. The North American Free Trade Agreement represents the highest level of integration among the various international trade agreements. most consumers in developing countries live in densely populated cities. They are the four countries known for the highest levels of bribery in business and government. consulting close friends and families before expanding the search to a wider, external group. Complaint behavior is of interest as an important form of market feedback to organizations 258 Journal of Marketing . temporary promotional discounts). When assessing a client with partial-thickness burns over 60% of the body, which finding should the nurse report immediately? Company. 71. Setting unrealistically high consumer expectation often leads to: Ralph, an accident and injury attorney, knows he wants satisfied customers but does not want to create unrealistic expectations. Customers are more likely to talk about service that exceeded their expectation than about service that did not meet their expectation. _____ involves a binding contractual agreement between two businesses whereby the marketing operations are tightly controlled and often standardized. offers insights into information search methods. consumers may view their roles differently in different countries. In pricing products in parts of Europe, including Italy, Spain, Greece and France, U.S. companies need to be aware that sales (i.e. There are 3 possible postpurchase outcomes: Customer satisfaction o Marketers can take several steps to call for different marketing and selling strategies. Many teenagers, both male and female, have clothes they purchased in the past that they "would not be caught dead in" today. When a business buyer decides to change specifications such as quality or options associated with products purchased in the past, the buyer is engaged in a(n) __________ situation. Which of the following is currently a negative factor for foreign investment in India? it involves both actual and potential customers. visit customers after they have moved into their homes. His purchases were __________. T/F A hotel is made up of several businesses, also known as revenue or cost centers. You can specify conditions of storing and accessing cookies in your browser, Marketers are particularly interested in post purchase behaviour, Marketers are particularly interested in __________ behavior because it entails actual rather than potential customers. Study with Quizlet and memorize flashcards containing terms like Marketers are particularly interested in postpurchase behavior because it., The consumer decision process model represents, The greater the discrepancy between a consumer's __________, the greater the consumer's need recognition will be. MKT 304 Extra Credit Questions - Studocu 76. This is an example of which global entry strategy? The franchisor has limited ability to ensure that foreign operations follow all the concepts and ideas that made the firm successful domestically. Jorge is running against a sharp, experienced politician, someone who is known for their debating skills and cunning wit. consumers in developing countries have very specific preferences. provide a hotline to immediately address customer feedback.E. Solved > 71. Marketers are particularly interested in postpurchase Consider two groups of students: {B_1} B1, students who received high scores on tests, and B_2 B2, students who received low scores on tests. Post purchase - -the final step of the consumer decision process is postpurchase behavior.-Marketers are particularly interested in postpurchase behavior because it entails actual rather than potential customers. The Post-purchase behavior refers to the actions and reactions of a customer after they have purchased a product or service. All of these are disadvantages a firm must consider. The architect probably serves as a gatekeeper in the buying center. Course Hero is not sponsored or endorsed by any college or university. expensive, infrequently purchased, and associated with high levels of risk. and Postpurchase Processes - JSTOR achieve standardized pricing across affected industries.D. the United States and Western Europe will have dramatic increases in population growth leading to overcrowding. "Black Friday," as the day after Thanksgiving has come to be known in the U.S., is a day marked by many special deals in most retail stores, including deep-discounted products available in limited quantities, called "doorbusters," and designed to get shoppers into the store.