<< 25 0 obj 61 0 obj 59 0 obj /Type /Group >> A product presentation is a presentation you use to introduce your companys new or renovated product, or a newly developed feature, for people to get to know more about it. Then they pledged that they could provide the perfect solution. /Resources << 955 0 R 956 0 R 956 0 R 956 0 R 956 0 R 957 0 R 958 0 R 958 0 R 958 0 R 959 0 R >> If youre unsure how to get started with one, no need to worry! endobj /Interpolate false /Subtype /Type1 Pricing 11. /Tabs /S >> /BitsPerComponent 8 USP Along with other actions you can take to promote your product launch. /StructParents 26 << Just to give you an idea, when you set a launch date you can create a roadmap with the tasks thatll be done in order to ensure a smooth and effective launch. If a positioning map doesnt fit your product, you can choose to present a perceptual map, which illustrates how the consumers perceive your product or service. /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] If you forget anything, head to the step-by-step guide or reread some key takeaways from the product presentation examples of behemoths like Tinder, Airbnb, Tesla, etc. /F1 66 0 R /Resources << 29 [798 0 R 799 0 R 800 0 R 801 0 R 802 0 R 803 0 R 804 0 R 805 0 R 806 0 R 807 0 R A product launch presentation is the summary of all key elements that your new product launch consists of that gets presented to various stakeholders and the public. /Parent 2 0 R 1126 0 R 1126 0 R 1127 0 R 1128 0 R 1128 0 R 1128 0 R 1128 0 R 1129 0 R 1130 0 R 1130 0 R endobj Sure your inner designer can flex some muscles a bit from the above tutorial. /Type /Group /F6 86 0 R /Font << /Contents 153 0 R /Font << /Image13 74 0 R /Tabs /S You can think of it as your product's introduction to the market. endobj >> >> /Type /Page /XObject << New data insights and faster, easier ways to find and organize your work. /Image178 157 0 R /StructParents 6 /Type /Pages The roadmap divides business quarters into months, and also includes milestone markers to which you can add key dates. >> 0 0 0 0 0 479 552 469 552 469 /Type /Page Its also vital to spotlight your products unique selling point to distinguish it from others. Edit the status key and add your text to the bars on the roadmap to create a visual timeline of tasks. /Group << /F1 66 0 R That's why product launches are so important. << Keep track of daily, weekly, and monthly communications to help implement your product launch plan successfully. >> Market Scope >> 07. This initial promotion is vital for the product launch to be successful which is why this should be appealing to the media and to the public. >> 0 0 0 0 0 0 0 0 0 0 /Parent 2 0 R endobj New Product Launch Marketing Framework With Multiple Phases. Its now time to give an overview of your product, meaning that you briefly have to explain what it is and how it works. 02. This Product Launch Template should include a summary of the launch's goals as well as other pertinent information, such as how they relate to the company's overall goals. /Pages 2 0 R When choosing the success metrics for your product, make sure they align with your core goals. 216 0 R] Manage campaigns, resources, and creative projects at scale. /Endnote /Note /Font << /F7 89 0 R Find the best project team and forecast resourcing needs. /F1 66 0 R /Name /F1 /F6 86 0 R /CS /DeviceRGB /StructParents 18 782 0 R 783 0 R 784 0 R 784 0 R 784 0 R 785 0 R 786 0 R 786 0 R 786 0 R 787 0 R /F1 66 0 R >> /Contents 124 0 R /Type /Page /Type /Page Imagine sitting in a dark room, staring at the space in front of your eyes and boom! /Type /Page The simple design elements enable easy preparation and save a lot of time. 1345 0 R 680 0 R 681 0 R 682 0 R 683 0 R 684 0 R 685 0 R 686 0 R 687 0 R 688 0 R Get in touch with our Presentation Design Agency. /F6 86 0 R endobj /Tabs /S >> Discuss the promotional and marketing communication techniques with your marketing manager and develop influential advertising and pull tactics. /F6 86 0 R >> /Tabs /S >> /Type /Page A positioning map, which tells people the position of your product or service in the market compared to competitors, can help your company stand out in a product pitch. /Font << Try your hand in placing your text in the clockwise direction within the rectangular shape. In both of these maps, your brand or product is rated based on 2 criteria (or variables). >> A careful and coherent outline helps you stay on track and avoid overlooking anything or going too deep into a particular part. /F1 66 0 R Its a good way to promote your companys branding. /Name /F2 >> Moving on to the next part, we strongly suggest giving some context as to who you and your team are, plus what each of you do. 2023 Viral Loops Technologies Inc. All Rights Reserved, Email Platform Referral Integrations Guide, What the purpose of a presentation is when it comes to launching a product, What the most important steps are when creating a product launch presentation, The roadmap - pre-launch/launch/post-launch. /Resources << /F3 68 0 R 1007 0 R 1007 0 R 1008 0 R 1009 0 R 1009 0 R 1009 0 R 1009 0 R 1010 0 R 1011 0 R 1012 0 R What we recommend doing is giving an overview of your entire product launch marketing plan and the ways by which youll acquire new customers. /Resources << /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] /XObject << Product launch involves multiple stages, including understanding customers, analyzing market conditions, designing products, testing the development, marketing, and advertising. << 618 0 R 619 0 R 620 0 R 621 0 R 622 0 R 623 0 R 624 0 R 625 0 R 626 0 R 627 0 R This thematic deck will serve excellence in your product launch presentation. You can see the market size has been presented in the number of trips booked, the serviceable available market, and the estimated market share. /Contents 125 0 R /F6 86 0 R /Group << /CS /DeviceRGB /Type /Page Just to give you an example, the following slide is a reproduction of Airbnbs original product presentation. >> 1243 0 R 1244 0 R 1245 0 R 1246 0 R 1247 0 R 1248 0 R 1249 0 R 1250 0 R 1251 0 R 1252 0 R /F10 123 0 R /F3 68 0 R A Product Launch Press Release Template is a document that is released by the company when launching or introducing a new product. /Type /Page /Type /Page /Parent 2 0 R >> After all - as we said earlier - this is about something that's new to the market, so you need to describe things like: So that your audience can understand what its all about and whether its a good fit for them. Dont cram too much information on your slides Keep things neat and clean, and dont put walls of text on your slide. /ExtGState << >> /Type /Group /Group << /Group << /Resources << 537 0 355 399 347 537 473 745 0 474] endobj Heres the SMART goal for this product presentation: Ensure that marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and data charts. Configure and manage global controls and settings. 03. Find tutorials, help articles & webinars. Objectives 05. 18 [669 0 R 670 0 R 671 0 R 672 0 R 673 0 R 674 0 R 675 0 R 676 0 R 677 0 R 678 0 R In this part of our guide, were going to show you the steps for creating a high-quality product launch presentation. /Type /Group /CS /DeviceRGB /Type /Group /F1 66 0 R >> Market Research, 06. Begin manufacturing. /Type /Page Add images, video, pricing tables, and more. /Resources << 40 0 obj /F5 82 0 R >> >> 428 0 R 429 0 R 430 0 R 431 0 R 432 0 R 433 0 R 434 0 R 435 0 R 436 0 R 437 0 R Track opens, views, and time spent on each page. /Parent 2 0 R /Image186 161 0 R Product Launch Process - Slide Team Start with a product demand analysis. >> >> Also Read: 35 Best Matrix Chart PowerPoint Templates To Make Better Decisions! 11 0 obj >> You can then wrap things up with a few words and your new product presentation is done! /Font << Digitalization . Product Launch. Remember to have at least one rehearsal with all your slideshows, effects, lighting and sound system too. /MediaBox [0 0 595.32 841.92] 303 0 R 304 0 R 305 0 R 306 0 R 307 0 R 308 0 R 309 0 R 310 0 R 311 0 R 312 0 R << This way, they will know how to follow better and not miss any important points. 335 0 R 336 0 R 337 0 R 338 0 R 339 0 R 340 0 R 341 0 R 342 0 R 357 0 R 358 0 R /Resources << New Product Launch: The Perfect Marketing Plan (With Examples) - CXL /Resources << >> /Tabs /S /F9 106 0 R 48 [1165 0 R 1166 0 R 1166 0 R 1166 0 R 1167 0 R 1168 0 R 1169 0 R] Your product presentation slides should include data about competitors, pricing, demographics, target personas, success metrics, and your vision for the product post-launch. endobj << /Contents 146 0 R This tactic should ideally be integrated into your product launch marketing plan, since itll play a key part in your products success in the market, considering that engaged customers bring in 51% higher revenue than disengaged ones. >> /Parent 2 0 R /LastChar 228 /Type /Group Lets wrap up and close with some final words. /Tabs /S /F1 66 0 R >> /F1 66 0 R /Parent 2 0 R /F6 86 0 R puzzle slide, you can search for the word puzzles and then select 4 Stages here. /Tabs /S /Macrosheet /Part 488 0 R 489 0 R 490 0 R 491 0 R 492 0 R 493 0 R] /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] endobj /Parent 2 0 R It summarises the goals, key characteristics, timelines, and resources required for launch. You can have a look at AhaSlides to create a more creative product presentation compared to using traditional PowerPoint. >> /CS /DeviceRGB 14 min read. /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] 51 [1185 0 R 1186 0 R 1187 0 R 1188 0 R 1189 0 R 1190 0 R 1191 0 R] 32 [833 0 R 834 0 R 835 0 R 836 0 R 837 0 R 838 0 R] Success signed, sealed and delivered! >> These are all things you should think about and dedicate a couple of Google or PPT slides to. Branding/marketing. It is crucial to gather enough data about the target market of your product. /GS7 72 0 R You can always go back to the first step of our guide for more information on this part. /MediaBox [0 0 595.32 841.92] >> @r . 9 Hq $q qiT\~]x"}vC? This means that theyre not experts in data, coding or software engineering, etc. >> endobj However, as patients delay care due to the COVID-19 pandemic, the pool of new patients that may have benefited from being treated with a new product is . /Type /Page /S /Transparency 0 271 0 500 0 406 510 417 500 417 This thematic deck will serve excellence in your product launch presentation. /S /Transparency >> Use dotted lines to explain the areas overlapped by circles, rather than keeping the text directly on the space. << q @r:MaCI @k/._ww7; @kt-vWF,.; @kt".7~nV @\ 9 $q @\ . /Group << 610 0 R 611 0 R 612 0 R 613 0 R 614 0 R 615 0 R 616 0 R 617 0 R 618 0 R] Competitive research 9 [494 0 R 494 0 R 494 0 R 494 0 R 494 0 R 494 0 R 495 0 R] /Type /Page << Nik has launched products in many industries for himself and clients. >> /F1 66 0 R Use cool variants of blue shades or your branding color as shown in this After image that best suit the phrase, There is beauty in simplicity. Make sure that your slides also focus on the visuals, rather than overfilling them with text and data. /Group << /F1 66 0 R For each type of communication, list the purpose or objective, method and frequency of communication, target audience, and any associated deliverables. /Type /Font /F4 80 0 R endobj 491 0 R 495 0 R 331 0 R 492 0 R 493 0 R 490 0 R 410 0 R 411 0 R 1340 0 R 1341 0 R >> >> /StructParents 3 /Type /Page /Type /Page /StructParents 20 /Font << /S /Transparency >> /P 3 0 R /Type /Page That could be a product manager, a business analyst, a sales/customer success manager or even the CEO. /Type /Group /Type /Group If you don't do the product launch effectively, customers won't be aware of your solution, or may potentially have a bad impression . Authors Tip: As a product manager or anyone else involved in the launch, its natural to know everything about the process, but its vital that you make things clear to everyone else, too. 6 [357 0 R 358 0 R 359 0 R 360 0 R 361 0 R 362 0 R 363 0 R 364 0 R 365 0 R 366 0 R /Resources << u0007 The total sale of two wheelers in India has touched a figure of 7.86 million units by March, 2009, up 11.42% 7.05 million. /Type /Group /Type /Page 684 0 R 684 0 R 684 0 R 684 0 R 684 0 R 684 0 R 684 0 R 684 0 R 684 0 R 684 0 R >> Empower your people to go above and beyond with a flexible platform designed to match the needs of your team and adapt as those needs change. Quite a huge load of work, isnt it? /S /Transparency After grabbing the audiences attention on your product, poke into all the good things that it can bring about. In the following guide, were going to talk about: Plus, well share with you our free product launch presentation template towards the end, so stay tuned. /Resources << This can play a key role in determining the success of your launch, since the more people learn about it, the better. For example, which genders will your product appeal to? 1017 0 R 1018 0 R 1019 0 R 1019 0 R 1019 0 R 1020 0 R 1021 0 R 1021 0 R 1021 0 R 1022 0 R << PandaDoc is not responsible for examining or evaluating such Third Party Materials, and does not provide any warranties relating to the Third Party Materials. /Font << A product launch is an organized effort to successfully introduce a new product to the market. /F1 66 0 R /Resources << /Parent 2 0 R /Type /Font Although its in Google Slides format, you can always turn it into a Microsoft PowerPoint template or whatever suits you best. >> You can define your goals based on who your audience members are and the purposes of your product presentation. 556 0 R 557 0 R 558 0 R 559 0 R 560 0 R 561 0 R 562 0 R 563 0 R 564 0 R 565 0 R >> /Contents 165 0 R >> /S /Transparency 2023. /S /Transparency /Type /Group /Tabs /S /Type /Page Check and assess the processes if completed. Alternatively, you can add a graphic showing its characteristics. Reshaping pharmaceuticals commercial strategy | McKinsey /Group << /CS /DeviceRGB /Group << 552 552 344 417 313 552 458 708 500 469 /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] /F1 66 0 R 1076 0 R 1076 0 R 1076 0 R 1077 0 R 1078 0 R 1078 0 R 1078 0 R 1078 0 R 1079 0 R 1080 0 R /Parent 2 0 R /F4 80 0 R 5 [332 0 R 333 0 R 334 0 R 335 0 R 336 0 R 337 0 R 338 0 R 339 0 R 340 0 R 341 0 R >> >> 960 0 R 961 0 R 962 0 R 963 0 R 963 0 R 963 0 R 963 0 R 964 0 R 965 0 R 965 0 R 760 354 333 740 573 833 771 781 563 771 Slide 1 of 2. endobj >> Its good to have a workable marketing scheme in place. Keeping a dull slide with such unimpressive table and colors will surely lead to no good. Organize, manage, and review content production. /StructParents 8 /Type /Group