Similarwebs research analytics provides the data that answers and other information that can help you develop a stronger understanding of your audience. MLS is not alone. The sports with the oldest and youngest TV audiences That came at the end of a season in which ESPN2 averaged only 181,000 viewers and NBC . If this was MLSs big chance to make a mainstream impression, it did not pan out. Atlanta United own the aforementioned milestone from their 2018 MLS Cup triumph at Mercedes-Benz Stadium, not to mention all 10 of the biggest standalone regular-season attendance figures in. And a very unduplicated . Nearly half of soccer players are Millennials, compared with about a quarter of the GenXers. Audience Demographics Definition & Meaning | SlideLizard Glossary A Look Inside the Modern Sports Fan: NFL vs. NCAA vs. MLS vs. MLB Shaun Anderson, an assistant professor at Loyola Marymount University who focuses on how sports properties utilize their platform to engage in social justice initiatives, recognizes the change in tone, but doesnt believe the NFL will be a leader in advocating for change. This could potentially show that the MLS is not retaining those one-time viewers and that these viewers have simply decided not to watch at all. All rights reserved. Those numbers were the highlight of the weekend. You can only download this statistic as a Premium user. That number dropped from 33.4% in 2016 down to 25.2% in 2017. MLS is already doing well with providing a product that the aforementioned demographic is willing to watch. The leagues original deal, struck with ABC and ESPN even before there were teams or players, gave MLS no rights fees. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: FIFA World Ranking: top male soccer teams 2022, FIFA World Ranking: top female soccer teams 2022, Major League Soccer (MLS) Cup winners 2021, North American sports market size 2009-2023, North America sports market size from 2009 to 2023 (in billion U.S. dollars)*, Forecast: revenue sports teams and clubs US 2008-2020, Revenue of sports teams and clubs (NAICS 711211) in United States from 2008 to 2020 (in million U.S. dollars), Average player salary in the sports industry by league 2019/20, Average annual player salary in the sports industry in 2019/20, by league (in million U.S. dollars), Major League Soccer championship titles as of 2021, by team, Interest level in Major League Soccer in the U.S. 2022, by age, Level of interest in Major League Soccer in the United States as of May 2022, by age, MLS level of interest in the U.S. 2022, by gender, Level of interest in Major League Soccer in the United States as of May 2022, by gender, Participants in team sports in the U.S. 2013-2021, Share of people who take part in team sports in the United States from 2013 to 2021, Share of participants in regular kids' team sports in the U.S. 2020, Share of children aged 6 to 12 who play a team sport regularly in the United States from 2011 to 2020, Share of Canadian MLS fans in 2021, by team, Share of fans of Major League Soccer (MLS) in Canada as of January 2021, by team, Most valuable Major League Soccer (MLS) teams in 2023 (in million U.S. dollars), Major League Soccer (MLS) teams with the highest annual revenue in 2022 (in million U.S. dollars), Average attendance of major soccer leagues around the world 2021/22, Major soccer leagues worldwide ranked by average per game attendance in 2021/22, Leading MLS clubs 2023, by average attendance, Average matchday attendances of Major League Soccer (MLS) clubs in 2023, Total home attendance of Major League Soccer clubs in North America 2021, Major League Soccer teams ranked by total attendance in 2021 (in 1,000s), Average player salary in MLS by team 2022, Average player salary in Major League Soccer by team in 2022 (in thousand U.S. dollars), Leading MLS players 2022, by annual salary, Highest paid Major League Soccer (MLS) players in 2022 (in million U.S. dollars), Player expenses (payroll) of New York Red Bulls 2022, New York Red Bulls player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of New York City FC 2021, New York City FC player salaries/compensation in 2021 (in 1,000 U.S. dollars), Player expenses (payroll) of D.C. United 2022, D.C. United player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of LA Galaxy (MLS) 2022, LA Galaxy player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of Houston Dynamo 2022, Houston Dynamo player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of New England Revolution 2022, New England Revolution player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of Orlando City SC 2022, Orlando City SC player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of Philadelphia Union 2022, Philadelphia Union player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of Sporting Kansas City 2022, Sporting Kansas City player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of Portland Timbers 2022, Portland Timbers player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of Montreal Impact 2022, Montreal Impact player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of Chicago Fire 2022, Chicago Fire player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of Columbus Crew SC 2022, Columbus Crew SC player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of Real Salt Lake 2022, Real Salt Lake player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of Vancouver Whitecaps FC 2022, Vancouver Whitecaps FC player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of Toronto FC 2022, Toronto FC player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of San Jose Earthquakes 2022, San Jose Earthquakes player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of Colorado Rapids 2022, Colorado Rapids player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of Seattle Sounders FC 2022, Seattle Sounders FC player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of FC Dallas 2022, FC Dallas player salaries/compensation in 2022 (in 1,000 U.S. dollars). But in Major League Baseball, youre told to keep things conservative.. Demographic analysis focuses on statistical data about a population, such as age, geographic location, education level, and so on. David Burks on Twitter: "RT @thetoyman1: Fox News Loses More Than HALF For the average NFL team, 1 in 5 fans is Black and 1 in 5 is Hispanic. Chart. The percentage of players of color is 61.7%. It would provide generations of young women, people of color and members of other underrepresented demographic groups inspiration to play soccer, be a leader in the front office or both. The Brooklyn Nets have the most racially diverse fan base in the four major team sports, closely followed by the Houston Rockets, Miami Heat, Los Angeles Clippers and Los Angeles Lakers. The first men's professional soccer league, the North American Soccer League (NASL), existed from 1968 to 1985 and was followed by Major League Soccer in 1996. Explore what consumers are watching, playing and listening to around the world. The league also says gross viewership was up 70% for July 2020 compared to July 2019 and that primetime figures were up. What if native advertising is currently the strongest marketing channel for your toughest competitor, and you dont know it? The problem is, with most analytics tools, you can only measure your own stats, which leaves you nothing to compare to. Besides demographic audience analysis there are a few other types of audience analysisyou can use to gather consumer insights during your market research: Psychographic analysis includes investigating common beliefs, interests, and attitudes. What Is Demographic Audience Analysis? | Similarweb Knowing whether most of your audience accesses your site through mobile or desktop impacts your decisions on how to display content and information and where you want to focus your efforts. But M.L.B. The NHL audience is the richest of all professional sports. According to your findings, you can optimize your marketing activities. A great UX/UI design? However, the city is slated to get a MLS franchise in 2020 when David Beckham brings an MLS team to the metropolitan area. An insurance provider, for example, may measure the average number of cars per household in a target location and compare it with the rate of car thefts to assess the potential for car insurance sales. Clicking on the following button will update the content below. The better you understand them, the easier it is to reach them. According to ESPN, MLS games on ESPN and ESPN2 have delivered an average audience of 312,000 viewers (227,000 household impressions), compared to 235,000 viewers and 158,000 household impressions . Diversity and inclusion is a business imperative. This season, sideline reporters interviewing coaches during games and mics strategically placed on the field help capture more moments, something you often see in other American sports. For. Major League Soccer's Peculiar Viewing Trends Fans of the Los Angeles Kings, New York Rangers, Florida Panthers, San Jose Sharks and New York Islanders are the most likely in the NHL to identify as Democrats. 53% of US residents between 13-64 have engaged with the MLB in the past year. Demographics: MLB fans are slightly older than football fans (16% more likely to be aged 56-60), slightly wealthier (22% more likely to make between $150-$250k), and even more Male skewing than our NFL and NCAA football fans (48% more likely to be a Male). The most important key figures provide you with a compact summary of the topic of "Major League Soccer" and take you straight to the corresponding statistics. All Rights Reserved. Three NHL teams have a larger share of Republican fans than Democratic fans the Nashville Predators, Vegas Golden Knights and Dallas Stars while another five teams fans are evenly split between the two parties. Follow him on Twitter @richardlapchick and on Facebook. 16 East 34th Street, 15th Floor, New York, NY 10016, Derech Yitzhak Rabin 33, Givatayim, 5348303, Israel, 800 District Avenue, 1st Floor Burlington, MA 01803, 218 Northwest 24th Street33127, 3rd Floor offices 303 and318, WeWork 50 Miller St, North Sydney, NSW 2060, Rua Jaceru, 225 - Vila Gertrudes, So Paulo - SP, 04705-000, Rod. (Prior. NFL Commissioner Roger Goodell in recent months has changed his tune with regard to on-field protest of racial inequality and police brutality, and the league has introduced a slew of gameday initiatives aimed at raising awareness. The NHL was the lone U.S.-based sports league to play its full slate of games that night. David Zimmerman made significant contributions to this column. The NFL did not respond to a request for comment on whether it considered fan demographics when formulating its approach to social justice. The NFL is somewhat evolving, he said. Technological experiments aside, MLS does have a younger and more diverse audience, a net positive, at a time when those audiences increasingly watch sports via streaming services. Try Similarweb now for free and discover the best path to your true target audience. This television setup will certainly help MLS get more much-needed eyeballs in 2021.